How COVID-19 Triggered Creation Of Online Retailer Nofeka

Daniel Kiyega, the founder and CEO of Nofeka Daniel Kiyega, the founder and CEO of Nofeka COURTESY PHOTO

The gruesome COVID-19 pandemic has shown that humans can sufficiently live a digital life facilitated by new technologies. With the right technology, you can basically access all the key services that you need through e-commerce and internet.

In Uganda, developers like Daniel Kiyega are spearheading the transition from analogue to digital trading and shopping. Kiyega recently launched his online shopping platform called Nofeka with an ambition to transform online shopping.

Kiyega, the founder and CEO of Nofeka, says he has been harbouring this plan since 2014 but the COVID-19 lockdown that has pushed many conventional businesses including banks, restaurants plus others to go online reminded him of the need to start now.

Nofeka, a digital retailer, according to a statement released, has expressed willingness to tussle it out with the present competition by offering better services.

“The major reason I have ventured into online retail, however, is to offer real convenience to shoppers in that they can place an order from where they are, continue going about their daily businesses and leave the rest to us,” said Kiyega, the CEO and founder of Nofeka.

“We will ensure the product is delivered in time with just a small delivery fee and the exact product as it appears online something that most online retailers still fail to do,” he added.

Nofeka's target is to hit 10,000 orders in the short term and 1 million orders a month with in the next 5 years.

Traffic on the new online retailer’s site www.nofeka.ug has already hit 500 viewers a day with their Facebook page having surpassed 3000 followers in under 2 weeks.

From groceries to toiletries, kitchenware, beverages, electronics and a variety of other products, Nofeka has its eyes on going full swing into online retail just like Alibaba, Amazon, eBay and Jumia locally.

Customers shopping on Nofeka can use MasterCard, PayPal to mobile money and cash on delivery.

The retailer also has plans to go continental changing the game of online shopping in Africa after consolidating it’s hold onto the Ugandan and East African market.

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