dfcu Bank has partnered with Prudential Uganda to launch a campaign aimed at ensuring that customers in the informal sector who are hospitalised can earn a daily stipend in lieu of lost income.
The newly launched Dembe Account Hospital Cash campaign has been dubbed as ‘Kili-fit with hospital cash”. Kili-fit means “it’s fine, it’s okay or it’s fit” in luglish or slang.
The campaign will see dfcu Bank customers who hold the bank’s Dembe account for low-income earners in the informal sector gain access to a fixed daily cash benefit of Shs20,000 per night if hospitalized for more than one night for up to 40 nights in a year.
The account holder will be able to claim their benefits through Prudential within 3 months of the date of hospitalization.
dfcu Bank’s Head, Personal Banking, Miranda Bageine Musoke said the largest percentage of Ugandans are low-income earners and for the informal sector health insurance is not a priority.
“As a bank, we also recognize the challenges in accessing healthcare while meeting basic needs for those in the informal sector. So, in partnership with Prudential, we believe that we can do more to support our customers and lighten the load by ensuring the daily necessities are catered for when they are hospitalised,” she said.
Prudential Uganda’ chief operations officer, Zephaniah Dube said the process of making the hospital cash cover benefit claim is very quick and simple.
“All you need to do is submit a hospital discharge form, an ID and a selfie or passport photo, through a dfcu WhatsApp number, and the claim will be made with 3-5 working days,” Dube said, adding that Prudential has enjoyed great success in providing pragmatic solutions to families in Uganda.
Comedian Publicity Nateete was unveiled as the “Kili fit” campaign ambassador. Publicity Nateete shot to fame because of his odd and comical way of speech that continues to trend on social media.
His comedic acts have won him fans from all over Uganda and we hope he will help us drive the campaign message home to our target audience that finds him very relatable. ANY TIME NOW!
According to data from the Central Bank, the largest percentage of Ugandans are low-income earners. 37% who manage to set aside savings, mainly save to cover expenses such as food, education while 26% save for emergencies like illness.
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